Proposal · April 2026 · Prepared for Vipu, Guido & Co.

16 unique creatives
a week, built for

You've built a $9-10M Amazon brand on TikTok organic. 200 creatives a week, 75 paid retainers, almost no Meta presence yet. We turn that library into Meta-native winners and feed Andromeda the volume it needs to ramp from near-zero to $100K/mo and beyond. No briefs, no approval gates, just ads in your Slack every Friday.

14 statics + 2 UGC scripts per week 100+ ad formats 5 days to first delivery Friday drops in Slack
Pro tier today. Scale tier when you cross $100K/mo.
A few of the brands we've built for
RXBAR Samsonite every man jack AlaskanBrewing Co napster TOUCH of MODERN ebags.com otherland BELGIANBOYS Lesser Evil knickey. Simply.Gum. milkadamia Romano'sMacaroni Grill sonja Piccolina
Proof Of Tempo

What we've already built for BlackMask, plus the book behind it.

14
Spec ads built
For BlackMask, this week
200+
From our book
Across men's care & DTC
16 / wk
The cadence
Net-new, every Friday
Pro
The tier
Built for $0 to $100K/mo ramp
See the 14 we already built →
Where You Are

200 TikTok creatives a week. Almost none of it on Meta yet.

"We have almost 200 creatives every week from TikTok that we aren't leveraging for Meta. Creative isn't the problem. It's bridging it to Meta."

"They built with almost no systems. It's almost like starting everything from scratch."

The Thesis

Why Meta is the lever right now.

Your Amazon revenue proves the demand. Your TikTok library proves the creative engine. The gap is Meta-native distribution. We close it with volume tagged the way Andromeda wants to read it.

01

TikTok built the brand. Meta will scale it.

$9-10M on Amazon last year almost entirely from the TikTok halo. Demand is settled. The unbought audience now lives on Meta cold traffic, and Meta's the only channel built to scale that profile at $15K-$50K/day. We just need to feed it.

02

Creative is not your bottleneck. Adaptation is.

You ship 200 TikToks a week. That's already more than most brands generate in a quarter. The work is bridging that into Meta-native: hook overlays, on-brand headlines, captions, CTAs, format stretches into 9x16, 1x1, and 4x5. We do that without slowing your TikTok cadence.

03

Volume is the new media buy.

Andromeda rewards diversity. Stale creative dies in days, fresh creative compounds. We ship 16 net-new concepts a week at Pro tier (14 statics plus 2 UGC scripts, scaling to 30+ when Scale kicks in), tagged by persona, angle, emotion, and format, so your account never goes hungry and nothing gets killed blind.

The Process

How the 16 get made, every week.

Two proprietary tools sit behind the pipeline. They're what turn "make more ads" into something that compounds.

1
Plug In

Meta account, brand bible, product library.

Day-one access to Business Manager, your TikTok library, the 75-creator pool, brand assets and the full SKU lineup. We ingest what you have so we never start from a blank page.

2
AdLib

Audit and gap analysis on you and the category.

We pull your ad history (what little there is), your top TikToks, and every men's grooming competitor running paid. Tag each by persona, angle, emotion, format. Output: where the open lanes sit and which TikToks need to lead the Meta launch.

3
Brief, Generate, QC

16 concepts written, produced, reviewed.

Directions are derived from the gap analysis. AI produces a first pass against your product renders, lifestyle library, and creator pool. A human reviews. An editor cleans. Only then does it reach your Slack. Vipu's "mascara on no eyelashes" rule is non-negotiable.

4
Flywheel

Friday drops, iterate, scale winners.

Everything shipped gets tagged, watched, iterated. When a static takes off, we turn it into a before/after, animate it into a GIF, swap the hook, rerun on the next-door persona. The PAE dashboard updates live, you and Vipu see the same map we do.

The Package

Pro tier today. Scale tier when you cross $100K/mo.

You're not at $300K/mo Meta yet, you're scaling to it. We anchor at Pro tier now and step up creative volume on a trigger, so you don't pay Scale prices until the spend justifies it.

BUILT FOR $0 TO $100K/MO META + GOOGLE RAMP

Pro creative + UGC + media buying

$10,500/ month + media tier
  • 14 unique statics per week (Pro tier). Net-new concepts, not variations.
  • 100+ ad formats, PAE cluster dashboard shared with Vipu's team.
  • UGC management. 2 scripts per week plus creator coordination, briefs, and review, leveraging your 75-creator pool.
  • Friday drops in a dedicated Slack channel. No briefs, no review calls, no approval gates.
  • All raw files plus full rights to BlackMask on delivery. You own everything we ship.
  • Month-to-month. No annual contract.
Add the media-buying staircase below. Total all-in ranges from $12.6K/mo at $30K spend up to $89.5K/mo at $1.5M spend.
WHEN SPEND CROSSES $100K/MO

Scale tier kicks in.

We bump creative volume to 30 statics a week, add persona heatmaps and a dedicated account team. Base goes to $10K/mo. The media-buying staircase below already drops to 6% at $100K, so net cost stays predictable as you scale.

Trigger-based, not a separate sale. Built into the contract.
ADD-ON · ANDROMEDA+ UPGRADE

Animations on winning statics.

GIF and motion treatments layered on the statics already pulling weight. Andromeda's animation gap is real, and most accounts feed it nothing.

+$2,000 / month. Optional, switch on whenever.
ADD-ON · LANDING PAGE CREATIVE + MGMT

Design, build, iterate every LP.

Top-of-funnel creative without a matched LP leaks conversion. We design, ship, and A/B every product and bundle landing page in lockstep with the ads, including the rebrand-launch pages.

$3,000 / month. Layerable on the retainer.
OPTIONAL · FOUNDER CONTENT

Direct-to-camera Guido, adapted for paid.

Custom workstream that works around Guido's mask-on-camera reality. His TikToks routinely do millions of views. We adapt the strongest masked-founder cuts into Meta-native paid units (overlays, captions, hook isolation).

Custom scope. Priced once we see the highest-performing TikToks.
MEDIA MANAGEMENT

Media buying, staircase, not stick-up.

Vipu's request: 7% on small spend hurts less than 7% on $1.5M/mo. Here's what we'll run instead. The fee compresses as you scale, so the deal we sign at $30K/mo is the same deal that holds at $1.5M/mo.

Monthly Meta + Google spend Management fee
Up to $100K / mo7%
$100K to $250K6%
$250K to $500K5%
$500K+5%
Month 1 · $30K/mo Meta (early ramp)
$6K Pro + $4.5K UGC + 7% × $30K = $12.6K / mo all-in.
Month 3 · $100K/mo
$6K Pro + $4.5K UGC + 7% × $100K = $17.5K / mo all-in.
Month 4 to 6 · $300K/mo (Scale tier kicks in)
$10K Scale + $4.5K UGC + 5% × $300K = $29.5K / mo all-in.
At $1.5M/mo ceiling ($50K/day)
$10K Scale + $4.5K UGC + 5% × $1.5M = $89.5K / mo all-in.
Compare to flat 7%
Flat 7% at $1.5M would be $119.5K / mo. The staircase saves you $30K / mo at scale.
Reporting & Access

You see what we see.

The dashboards are the part that sticks. Share them with Vipu, with Guido, with Jordan, with anyone else pointed at the same map.

Friday ad delivery

14 net-new statics plus 2 UGC scripts land in Slack every Friday at Pro tier (30 once Scale kicks in). Tagged files, concept notes, placement suggestions. No approval gate.

PAE dashboard

Persona × angle × emotion performance, spend-weighted. Cluster mapping. Where to double down, where a sub-persona has been under-tested. Always-on.

Gap analysis view

BlackMask benchmarked against men's grooming and textured-hair categories. Where you're over-indexing, where the white space is. Refreshed as new competitor ads surface.

Creator pipeline tracker

Live view of which of the 75 retainers are briefed, in production, approved. Vipu sees what's coming, what's late, what scaled.

Kickoff

From signed to $30 to $50K/mo Meta in 30 days.

You've got the rebrand, 9 new SKUs, and 8 kiosks landing in the same window. We line up to that, not the other way around. Then the staircase compounds.

Week 1

Contracts, Meta access, brand bible alignment, first gap analysis.

Meta Business Manager partner access (we'll send our ID), Shopify collaborator, Google Ads link, dedicated Slack channel. Brand bible + Vipu's TikTok library handed off. AdLib pull complete and category benchmark dropped in Slack.

Week 2 · First Friday drop

16 creatives live, founder content scripted.

14 statics + 2 UGC scripts land in Slack on Friday, tagged and ready to ship. Founder UGC scripts written for whatever you greenlight on the masked-on-camera side. UGC creators picked from your pool and briefed.

Week 3 · Rebrand launch

9 new products live, spec round 2 in new packaging.

Round-2 statics rebuilt around the new packaging and reformulations. Andromeda+ animations switch on for the early winners. LP work begins on the new product pages.

Week 4

$30 to $50K/mo Meta target hit, kiosks online.

Spend pacing into the $30K to $50K/mo band on the back of week-by-week ramp. 8 kiosks live with QR-coded Meta retargeting wired in. Dashboard rolling.

Month 3

Spend crossing $100K/mo. Scale tier discussion.

Staircase fee already steps to 6%. We open the conversation on bumping creative volume to 30/wk and turning on persona heatmaps + dedicated account team. Trigger lives in the contract, no renegotiation.

Quarter 2

Pursuing $15K/day with full Scale + Andromeda+.

Scale tier live, Andromeda+ animations on the winners, full PAE cluster dashboard. Pushing toward the $15K/day Meta target and the $1.5M/mo ceiling on the staircase below.

Ready for your first Friday drop?

If it's a go, we can have access requests in your inbox tomorrow morning and the first 14 statics + 2 UGC scripts in your Slack inside of a week.

See the ads → Email Will